AUSTRALIA ~ The Antipodes

AUSTRALIA ~ The Antipodes
I love a sunburnt country / A land of sweeping plains / Of ragged mountain ranges / Of droughts and flooding rains / I love her far horizons / I love her jewel-sea / Her beauty and her terror / The wide brown land for me / ~ Dorothea Mackellar (1885-1968)

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Thursday, March 28, 2013

Patagonia Torquay


I saw this sign on a car window and wondered what it all meant.
When I Googled the website of Patagonia Torquay I was more intrigued.
The business sells products that are environmentally friendly.
The wild world we love is fast disappearing. At Patagonia, we think that business can inspire solutions to the environmental crisis. This means that what we make and how we make it must cause the least harm to the environment. We evaluate raw materials, invest in innovative technologies, and rigorously police our waste. 
And their origins were especially fascinating.
In 1973 Patagonia established itself out of a small company that made tools for climbers. Reaching the shores of Torquay in 2008, our values here in Australia reflect those of a business started by a band of climbers but now focus on our national past time of surfing, and the minimalist style that lifestyle promotes. The approach we take towards product design demonstrates a bias for simplicity and utility. For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
The business is part of a Conservation Alliance founded in 1989.

And the fish in the sign?
Torquay is on the southern Victorian coastline - by the sea.
And the business sells fly fishing and surf products too.


Monitored footprints
Environment caretakers
Business role models


Linking to:
Signs, Signs


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3 comments:

Sallie (FullTime-Life) said...

Great to find companies with ethics. Isn't it cool to be able to instantly research things you wonder about...love having an extensive library at my fingertips at all times.

Norma Ruttan said...

oh, I really like this! however, there are still people who either don't care or don't believe in stewardship of our beautiful world!

Tanya Breese said...

nice! wish more companies felt the same!

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